education
bachelor of arts/political science
university of california los angeles
software
adobe creative suite [indesign, illustrator, acrobat],
photoshop, quarkxpress, office 2004
awards
california newspaper publishers association [cnpa]
2003—1st place, editorial layout
association of alternative newsweeklies [aan]
2003—honorable mention, editorial layout
2001—2nd place, editorial layout
1998—1st place, ad design
|
|
summary of qualifications
:track 1:: graphic design, production
editorial+publication design
advertising design+copy writing
marketing material+self-promotions
business identity+logo design
:track 2:: retail management, fashion buying
brand development
product sourcing
high volume purchasing
strategic marketing
department store management
sales+profit planning |
 |
|
:track 1:: graphic design+production
1999–2003
art director/production manager [coast weekly]
independent news, arts and entertainment publication
circulation 40,000 throughout monterey county, california |
| |
managed staff of four. editorial and advertising design,
marketing materials, signage. industry vanguard in
converting production from paste-up to all-digital. the strength of art direction,
design and efficiency of production department were instrumental in securing
profitable outside design contracts for coast weekly.
|
art direction/graphic design
[extracurricular,
freelance, pro bono]
clients: monterey jazz festival, uc berkeley/haas school of business, laguna
seca raceway, tellus monterey county, foodbank san francisco, farm-to-school
monterey county, pebble beach equestrian, monterey museum of art, landwatch monterey
county.
|
1998–1999
creative director [brinton public relations]
clients: mills agriculture inc, asimba, abramson church and stave, big sur bottled
water, monterey peninsula college, language line services, honey hill farms,
family service agency of monterey county, redi foods. |
| |
public relations, marketing and design services including corporate
identity, advertising, publication and web design for clients in a variety of industries.
|
1997–1998
graphic designer [coast weekly, freelance]
|
1994–1996
advertising designer [chico news & review]
weekly alternative community newspaper
circulation 45,000 in chico, california
graphic designer [graphic works—cn&r design agency]
clients: avl looms, docket/sacramento bar association, sierra vistas/sierra central
credit union, truckee meadows community college.
|
1991–1992
production manager/graphic designer
[los angeles reader]
weekly alternative news, arts and entertainment publication. circulation 90,000
in the l.a. metropolitan area |
| |
supervised production staff of three; implemented administrative
procedures and systems, developed quality standards and quality control.
advertising design, page layout, general pre-press production. participation
in extracurricular projects: bodhi tree bookstore catalog, beverage
bulletin, inside the l.a. riots.
|
|
|
|
|
:track 2:: retail management+fashion buying
1996–1997
merchandise manager [macy’s monterey] |
| |
responsible for annual sales volume of $22
million generated in women’s fashion and
accessories departments. required to achieve
sales and profit plans, customer service goals
and to implement corporate merchandising
standards. nine direct reports, staff of 100.
|
1992–1993
fashion buyer [motherhood maternity]
los angeles-based, nation-wide specialty retail chain |
| |
responsible for annual sales of $12 million.
developed private label merchandise to achieve
sales and gross margin plan for 209 stores. product
performance evaluation, merchandising strategy,
vendor negotiations and succession training.
|
1990–1991
divisional store manager [robinson’s beverly hills] |
| |
responsible for $21.5 million sales volume
generated in 98,000 sq. ft. of home, men’ s fashions
and women’s accessories departments in upscale,
flagship store. merchandise presentation, product
procurement negotiations, shortage control,
customer service. nine direct reports.
|
1988–1989
product manager [clarks shoes, ltd.]
great britain’s leading manufacturer, wholesaler and
retailer of quality footwear |
| |
formulated marketing strategy for branded footwear
range manufactured internationally; directed
designers in development of product. responsible
for planning and achieving financial budgets.
|
1987–1988
buyer [clarks shoes, ltd.] |
| |
responsible for $20 million in sales generated in
150 men’s fashion stores. internationally bought
and developed goods that reflected key fashion
trends and generated planned sales and profit.
|
1981–1986
assistant department manager to buyer
[may department stores, los angeles]
|
 |
View resume in PDF format >> |
|
